The Benetton ads get better by the day. The latest 'Unhate' campaign shows world leaders making out to promote world peace.
Brilliant, but controversial. The picture of the Pope going at it with the Imam required a lot of balls to create. It got the desired effect and was taken down a day after. Nobody gave a rat's ass about the Supreme leader of North Korea kissing the President of South Korea or the fact that the Israeli Prime Minister snogging the Palestinian leader.
Benetton didn't have Manmohan Singh and Gilani going at it, which, perhaps, could have created more controversy than the Pope and the Imam.
But I don't know why people are complaining. Benetton's ad campaigns have always raised eyebrows. They got into trouble when they had a picture of a priest kissing a nun. They pissed off a lot of people when they did the death row segment where they took photographs of people facing the death penalty and even sent apologies to the victims of the killers.
The ad has been taken off and apologies have been issued. But where Benetton stands out in its ad campaigns is to have an extreme reaction to their ads. And for any ad, that impact always works.
Brilliant, but controversial. The picture of the Pope going at it with the Imam required a lot of balls to create. It got the desired effect and was taken down a day after. Nobody gave a rat's ass about the Supreme leader of North Korea kissing the President of South Korea or the fact that the Israeli Prime Minister snogging the Palestinian leader.
Benetton didn't have Manmohan Singh and Gilani going at it, which, perhaps, could have created more controversy than the Pope and the Imam.
But I don't know why people are complaining. Benetton's ad campaigns have always raised eyebrows. They got into trouble when they had a picture of a priest kissing a nun. They pissed off a lot of people when they did the death row segment where they took photographs of people facing the death penalty and even sent apologies to the victims of the killers.
The ad has been taken off and apologies have been issued. But where Benetton stands out in its ad campaigns is to have an extreme reaction to their ads. And for any ad, that impact always works.
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